I understand that many people and businesses are using social media to “drive traffic” and “raise visibility.” I agree with that. It’s part of what I do.
That said, I think those same people and companies are missing the larger point — Social Media is About Engagement. Kind of the social media equivalent of “It’s About the Economy Stupid.”
For the most part, I follow people on Twitter with whom I want to have a conversation. I’m grateful and appreciative that many of them feel the same, which leads to some great exchanges. Or, as great as they can be in 140 characters!
So, stop the “blah blah blah” and start inquiring, replying and engaging.
I couldn’t agree more Geri. I recently stopped following a business that I was actively trying to support and encourage online due to their total lack of engagement. Their messaging was all one-way with no invitation to converse or exchange. It’s definitely about the conversation. Great post!
Thanks Chris! Appreciate your sharing that anecdote and confirming how important people perceive it to be; how necessary it is to foster a relationship online.
P.S. Pretty sure you’re my first international, other-side-of-the-world comment! Very exciting! Thank you!
When I see a small business just spouting out ads, sometimes I try to talk to them and suggest how to engage. With one electrician in New Jersey, I think he got the idea. Sort of.
It’s hard for businesses to relearn marketing.
I sometimes engage by reTweeting good links (like yours, Geri). Or using a hashtag that others use.
Thanks so much Leora. That’s a great way to go about it — reaching out and suggesting other ways people can use social media, i.e., engaging. I’d be interested to know how they receive your suggestions. Do they take it well? You know, some people think they’re already social media experts!
I know “professional” social marketing people who still don’t get it. Twitter and the like (pun intended, I guess) aren’t all about me, me me. They’re about us, us, us. I need to go now. “You’re So Vain” just came on the radio. I think it’s about me.
You’re so funny! You probably think this blog is about you! (haha!!)